JvG - Max curl & lift mascara

Achieve show-stopping lashes with the John van G Max Curl & Lift Mascara, a high-performance formula designed to transform even the straightest lashes into a dramatic, lifted curl. This mascara delivers intense volume and length in just a few strokes, making it a go-to for any make-up look — from effortless everyday wear to a full glam finish. The buildable formula coats every lash evenly, adding bold definition without clumping or flaking. Whether you prefer a natural flutter or a more dramatic effect, the Max Curl & Lift Mascara lets you build your perfect look with ease. Its specially designed brush grips lashes from root to tip, ensuring even product distribution and a perfectly fanned-out finish. It suits all lash types, including short or stubborn lashes that are difficult to curl. If bold, lifted lashes are what you're after, this mascara by John van G is ready to deliver — add it to your make-up routine and see the difference from the very first coat.

The Max Curl & Lift Mascara works through a combination of its curl-enhancing formula and specially shaped brush. The brush is designed to grip lashes at the root and guide them upward as you apply, creating an instant lifting effect. The formula itself contains flexible film-forming agents that hold the curl in place throughout the day without stiffening or weighing lashes down. As the mascara dries, it sets lashes into their lifted position while adding volume-boosting pigments that make each lash appear thicker and more defined. The result is a wide-eyed effect that stays put from morning to evening.

Start with clean, dry lashes. Place the brush at the base of your lashes and wiggle it gently from side to side as you sweep upward toward the tips. Apply one coat for a natural look, or build up with a second coat for extra volume and lift. Allow each coat to dry briefly before reapplying. Use on upper lashes; apply carefully to lower lashes if desired. Use daily as part of your make-up routine.