JvG - Intense dark mascara

Achieve strikingly bold lashes with the John van G Intense Dark Mascara, a must-have for anyone who refuses to go unnoticed. This mascara delivers an intensely dark, rich colour payoff that makes your eyes pop from the very first application. Whether you prefer a natural flutter or a full-on dramatic finish, this formula adapts to your lash goals. The mascara's formula is designed to build volume and length simultaneously, coating each lash evenly for a fanned-out, wide-eyed effect. The deep, pigment-rich formula ensures a consistent, velvety black result without clumping or flaking throughout the day. Suitable for all eye shapes and lash types, the Intense Dark Mascara is ideal for everyday wear as well as special occasions. Its buildable formula means you can go from subtle to statement with just a few extra coats. Add a touch of intensity to your eye look and let your lashes do the talking — the John van G Intense Dark Mascara is the finishing touch your make-up routine has been waiting for.

The Intense Dark Mascara works through a highly pigmented formula that wraps each individual lash in a deep, opaque black colour from root to tip. The rich pigment concentration ensures maximum colour intensity with minimal coats, while the carefully balanced formula prevents clumping by distributing evenly across each lash. As the formula sets, it creates a flexible yet defined coating that adds both volume and length without weighing the lashes down. This combination of dense pigmentation and a volumising texture is what gives the mascara its characteristic bold, wide-eyed result that lasts throughout the day.

Apply the mascara starting at the base of your lashes and wiggle the wand upwards in a gentle zigzag motion towards the tips. Use on both upper and lower lashes as desired. For a more dramatic look, apply a second coat once the first layer has dried slightly. Use daily as part of your eye make-up routine. Remove thoroughly at the end of the day with a suitable eye make-up remover.