JvG - Eyeshadow Matt 798

Elevate your eye look with the John van G Eyeshadow Matt 798, a deeply pigmented matte shadow designed to give your eyes striking definition and intensity. The beautifully saturated colour glides on smoothly and builds effortlessly, whether you prefer a subtle daytime finish or a bold, dramatic evening look. What makes this eyeshadow truly stand out is its clever magnetic format. The compact clicks securely into any compatible John van G magnetic beauty kit, making it incredibly easy to swap out shades and build a personalised collection that travels just as well as it performs. No bulk, no fuss — just the colours you love, always to hand. The richly pigmented formula is suitable for all experience levels, from make-up beginners to seasoned enthusiasts. Use the shade on its own for effortless everyday definition, or combine it with complementary matte or shimmer tones from the John van G range to create truly endless looks. Add this must-have matte eyeshadow to your collection and discover just how easy it is to create a flawless, long-wearing eye look every single day.

The matte formula is built around finely milled, high-concentration pigments that adhere evenly to the eyelid, delivering true-to-pan colour with minimal fallout. The smooth, pressed texture allows the pigment particles to pack tightly together, which is what gives each application that characteristic intense, flat-matte finish with no unwanted shimmer or reflection. Because the pigment load is high, the colour remains true throughout the day without fading or creasing, keeping your eye look defined and fresh from morning through to evening.

Apply the eyeshadow with a flat brush to pack colour onto the lid, or use a blending brush to soften edges and build depth into the crease. Start with a light layer and build up to your desired intensity. Use alone for an everyday look or layer with other John van G shades for added dimension. Suitable for daily wear.

TALC, ALUMINUM STARCH OCTENYLSUCCINATE, ISOPROPYL LANOLATE, LAUROYL LYSINE, CETYL ACETATE, TRITICUM VULGARE (WHEAT) STARCH, NYLON-12, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ISONONANOATE, ACETYLATED LANOLIN ALCOHOL, CYCLOHEXASILOXANE, LANOLIN OIL, DIMETHICONE/VINYL DIMETHICONE, CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICOBE, METHYLPARABEN, PROPYLPARABEN, [+/- (MAY CONTAIN), MICA, CI 12085 (RED 36), CI 15850 (RED 6 LAKE), CI 15850 (RED 7 LAKE), CI 16035 (RED 40 LAKE), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 45410 (RED 28 LAKE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]