JvG - Eyeshadow Matt 525

The John van G Eyeshadow Matt 525 brings bold, matte colour to your eye look with a richly pigmented formula that adds instant definition and depth. Whether you prefer a subtle everyday finish or a dramatic evening look, this versatile shade delivers consistent, buildable intensity from the very first sweep. Formulated for effortless blending, the matte eyeshadow glides on smoothly and locks in vibrant colour that stays put throughout the day. The finely milled pigments ensure even application with minimal fallout, making it just as suitable for quick routines as it is for more polished, layered looks. The shadow comes in a clever magnetic compact, designed to click seamlessly into a John van G beauty kit. Easily swapped out or combined with other shades, it gives you complete flexibility to curate and refresh your personal makeup collection whenever inspiration strikes. Wear it solo for a clean, defined finish — or layer it with complementary tones to create endless eye looks that are entirely your own.

The matte finish of this eyeshadow is achieved through finely milled colour pigments that diffuse light rather than reflect it, resulting in a flat, velvety effect that visually defines and sculpts the eye area. The high pigment concentration means colour payoff is immediate and true-to-pan, even in a single layer. Because the formula is designed for smooth adherence, the shadow bonds evenly to the lid without creasing or fading, maintaining its intensity through long wear. Layering the shade with other tones in the magnetic kit allows you to build dimension and contrast, with each colour retaining its individual vibrancy for a seamlessly blended result.

Apply the eyeshadow to clean, dry lids — optionally over an eyeshadow primer for extended wear. Use a flat brush to pack colour onto the lid, then blend the edges with a fluffy brush for a seamless finish. Build coverage by layering additional product until you reach your desired intensity. Use daily or as needed. To switch out the compact, simply unclick it from your magnetic beauty kit and replace it with another shade.

TALC, ALUMINUM STARCH OCTENYLSUCCINATE, ISOPROPYL LANOLATE, LAUROYL LYSINE, CETYL ACETATE, TRITICUM VULGARE (WHEAT) STARCH, NYLON-12, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ISONONANOATE, ACETYLATED LANOLIN ALCOHOL, CYCLOHEXASILOXANE, LANOLIN OIL, DIMETHICONE/VINYL DIMETHICONE, CROSSPOLYMER, CETYL PEG/PPG-10/1 DIMETHICOBE, METHYLPARABEN, PROPYLPARABEN, [+/- (MAY CONTAIN), MICA, CI 12085 (RED 36), CI 15850 (RED 6 LAKE), CI 15850 (RED 7 LAKE), CI 16035 (RED 40 LAKE), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 45410 (RED 28 LAKE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]