You have probably seen the name somewhere: a jar with a calm, clinical look, a Swiss origin and a promise that sounds different from most beauty brands. Yet many people still ask the same questions before buying. What exactly is Declaré? Is it only for sensitive skin? Which line should you pick if your skin is dry, red, oily or simply tired? And what makes the formulas different from what you already have on your shelf? This article answers those questions honestly, without marketing noise, so you can decide whether Declaré fits your skin and your routine.
Where Declaré comes from
Declaré was founded in 1978 as the first brand to focus entirely on sensitive skin. At the time that was unusual: sensitivity was treated as an exception, not as a starting point for formulation. Since 1990 the brand has been owned by the family business Troll Cosmetics, based in Schwarzach in Vorarlberg, Austria, while production still takes place in Switzerland according to pharmaceutical guidelines. Today Declaré is sold in more than 50 countries through selective professional retail, which means you mostly find it in salons, skin clinics and specialist stores rather than in supermarkets.
That background explains the character of the products. The textures are calm and comfortable, the fragrance is restrained, and the focus is on tolerance rather than on dramatic sensory effects. If you like skincare that feels reliable rather than theatrical, that will appeal to you.
The SRC complex: the thread through every product
Every Declaré product contains the SRC complex, short for Sensitivity Reducing Complex. Its purpose is twofold: it helps lower the skin's reactivity and it supports the skin barrier. That matters because a weakened barrier loses moisture faster and lets irritants in more easily, which is exactly the loop that keeps sensitive skin uncomfortable.
In practice this means you do not have to choose between "effective" and "gentle". An anti-ageing cream from Declaré still contains the same protective base thinking as a soothing cream for redness. All products are dermatologically tested on sensitive skin, and the raw materials are selected specifically with reactive skin in mind. That is also why people often report that their skin tolerates the products well even during periods when it normally protests.
A word on vegan and animal testing
Honesty is more useful than a vague claim here. Declaré is not a fully vegan brand. Only the 'Olu'Olu Caviar Supreme line and the Hyaluron Boost Sun Care are officially vegan. As for animal testing: testing cosmetics and cosmetic ingredients on animals has been banned in the EU since 2013, and Declaré produces and sells within that framework. The brand does not hold its own separate certificate, so we will not claim one.
All the lines, and who each one is for
The range is organised by skin need rather than by age, which makes choosing easier than it looks.
Stress Balance is the answer to irritated, stressed and red skin, including couperose. Heroes are Couperose Solution, Anti-Irritation Serum and Skin Meditation Cream. Hydro Balance delivers intensive moisture to dehydrated skin, with Hydroforce, Hydroforce Plus SPF 15, Ocean's Best, Hydro.Energy and Good Mood Cream. Age Control works on firmness and smoothness through Multi Lift, Derma Lift Cream, Skin Smoothing Cream, Night Revitalizer, Q10 Cream and Vitamin A Booster.
Vital Balance brings vitality back to tired, dry skin with Nutrilipid and Nutrivital. Pure Balance purifies and refines pores for combination to oily skin, with Matifying, Purifying Gel, Pore Refining Fluid and Anti-Oil Mask. Allergy Balance is built for allergy-prone skin and strengthens the barrier. Caviar Perfection offers luxurious anti-ageing with caviar extract, while the newer 'Olu'Olu Caviar Supreme line is vegan and uses a plant-based caviar alternative from Moai algae with saffron, in a serum, cream, cream rich and eye cream.
Beyond that you will find Pro Youthing with Youth Supreme for preventive anti-ageing, Probiotic Skin Solution with pre- and probiotic actives for the skin microbiome, Soft Cleansing with mild milks, gels, micellar water, powder and toners, Eye Contour, Special Care (including Hyaluron Effect Softener Mousse, Vegan Nature Day/Night Spa and Moisture Lip Balm), a Men line with Dailyenergy, Vitamineral and aftershave for sensitive male skin, Body Care, and Sun care such as the water-resistant, vegan Hyaluron Boost Sun Care with ocean-friendly UV filters and Sun Cream SPF 30 and 50.
How to choose your line in three steps
Start with your main complaint, not with your age. If your skin flushes, stings or shows visible redness, begin with Stress Balance. If it feels tight, dull and drinks up every cream, Hydro Balance is your base. If it looks tired and lacks lipids, Vital Balance. If you shine by midday and see enlarged pores, Pure Balance. Only then add a targeted anti-ageing step from Age Control, Caviar Perfection or 'Olu'Olu Caviar Supreme.
Second, build slowly. Introduce one new product at a time and give it two to four weeks. Sensitive skin rarely responds well to a complete overhaul in one week. Third, do not skip cleansing and sun protection. A mild cleanser and daily SPF do more for reactive skin than any single high-tech serum. If your skin stays inflamed, itchy or painful, have it assessed by a skin therapist or your doctor rather than experimenting further.
Which Declaré products suit this
Couperose Solution
A targeted treatment from the Stress Balance line for skin with visible redness and couperose-prone areas around the nose and cheeks. It helps calm reactivity and supports the barrier so the skin looks more even. Apply a thin layer to the affected zones morning and evening under your day or night cream.
Hydroforce
The classic moisture cream from Hydro Balance for skin that feels tight, looks dull or reacts to central heating, air conditioning and flights. Light enough for daily use, comforting enough for dehydrated skin of any age. Use it morning and evening after cleansing and toning.
Multi Lift
From Age Control, for skin that is losing firmness and definition but cannot handle harsh actives. It visibly smooths and firms while keeping the sensitive-skin philosophy intact. Ideal as a daily cream from your late thirties onwards, or earlier if firmness is your main concern.
Purifying Gel
A Pure Balance cleanser for combination to oily skin that still reacts easily. It removes excess oil and impurities without stripping, which helps prevent the rebound shine that harsh foaming cleansers can cause. Use morning and evening on damp skin, then rinse well.
Frequently asked questions
Is Declaré only suitable for sensitive skin?
Declaré was developed for sensitive skin, but the lines cover normal, dry, dehydrated, combination and oily skin as well. Because every formula contains the SRC complex and is dermatologically tested on sensitive skin, the products are generally well tolerated even if your skin is not particularly reactive.
Is Declaré vegan and free from animal testing?
Only the 'Olu'Olu Caviar Supreme line and the Hyaluron Boost Sun Care are officially vegan; the brand as a whole is not. Testing cosmetics and cosmetic ingredients on animals has been banned in the EU since 2013 and Declaré produces and sells within that framework, but the brand does not hold a separate certificate of its own.
Where do I start if I have never used Declaré?
Begin with a mild cleanser and one cream that matches your main concern: Stress Balance for redness, Hydro Balance for dehydration, Vital Balance for tired dry skin or Pure Balance for oiliness. Add a serum or targeted treatment after a few weeks, once you know how your skin responds.
Still unsure which line fits you? Browse the full range on our Declaré brand page, or go straight to Stress Balance for sensitive, reddened skin or Hydro Balance for lasting hydration. Beautyfashionshop is an official stockist through the Dutch distributor, with over 110 Declaré products shipped from our own warehouse in the Netherlands and free shipping from €50.
