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Color Wow

Color Wow

Do you colour your hair regularly? Then you probably know the downsides this chemical treatment can have for your hair. Of course you want a perfect look, with beautiful, shiny hair. Unfortunately, colouring can leave your hair brittle and lifeless.
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Color Wow: a must for coloured hair!

The wrong products can hinder hair growth. On top of that: the longer you leave between salon appointments, the worse your hair will start to look. Often it simply isn't possible to book a professional salon treatment at short notice. Color Wow is a brand that understands these problems. Based on its own experience and the stories of countless customers, the brand has developed products that target the issues of coloured hair. They focus above all on the most common concerns, such as frizz, colour fading or the hair colour turning darker.

Perfectly cared-for hair again in just 4 steps with Color Wow

Color Wow's owner, Gail Federici, is a true haircare expert. She struggled with frizzy hair for a long time herself – so she knows exactly how frustrating it is. Gail Federici worked at John Frieda for many years. That knowledge and her drive for innovation quickly made Color Wow one of the biggest haircare brands for coloured hair. Every product is developed around specific needs, so customers' wishes are met effectively. Color Wow has devised a few steps for caring for your hair, and the products are of course tailored to them. Once you've identified the needs of your chemically treated hair, you only need to follow 4 steps to get healthy, beautiful hair again. First, use a shampoo free from sulphates and silicones so hair growth isn't hindered. This shampoo also delivers a lovely shine. Then apply a concentrated 'cocktail' of restorative nutrients. The styling products don't just keep your hair in place – they care for it too. Finally, you can use a product to hide regrowth so your hair instantly looks better. We're happy to tell you more about a few Color Wow products:

  • Color Security Shampoo: this shampoo cares for the hair without weighing it down. It also helps preserve colour, as the formula is free from sulphates, parabens, silicones, shine agents and thickeners.
  • Kale Cocktail Bionic Tonic: this is a special treatment for brittle hair. It reduces breakage by 50% and strengthens the hair for a supple, glossy finish. Apply the tonic to towel-dried hair and leave it in.
  • Dream Coat Supernatural Spray: this spray forms a protective layer on the hair, preventing frizz all day long. Even in humid weather your hair stays smooth and shiny. It also protects your hair while blow-drying and doesn't weigh it down.
  • Root Cover Up: this mineral powder is a kind of make-up for your hair that easily conceals regrowth. Your hair looks fuller and well groomed. You can also use the powder to touch up highlights. It stays put all day and only washes out with shampoo. With 8 shades available, there's a powder to match every hair colour!